How to spot a proprietary blend

Answer

Several ingredients listed under one combined weight is a proprietary blend. Individual doses are hidden, so nothing in it can be verified, compared or checked against a prohibited list.

Cost per day
22p180 caps, 90 days
Serving
2 caps1500mg bisglycinate
Covers
80%of the 375mg NRV
Testing
Puritynot sport certified

Key takeaways

How do I recognise one?
Several ingredients grouped under a single total weight, often with a name like matrix, complex or blend.
What does it hide?
How much of each ingredient is present, which is the only thing that determines whether any of them does anything.
Is the order useful?
Slightly. Ingredients within a blend are still listed by descending weight, so you know the ranking and not the amounts.
What should a player do?
Treat it as a reason not to buy, particularly if you could be tested.
Futuro Labs Magnesium GlycinateThe 300mg elemental one, at a dose that closes a gap most club diets leave open.
Check the current price on Amazon

What one looks like

A line naming several ingredients together with one weight beside it, usually under a name such as recovery matrix, focus complex, performance blend or proprietary formula.

The giveaway is that the total is stated and the parts are not. A panel showing 2,400mg for six ingredients is telling you the six add up to 2,400mg and nothing about whether that is 2,300mg of the cheapest one and a trace of the other five.

Why the doses are the whole point

Every authorised claim in the UK has a condition of use attached, which is a minimum amount. Magnesium claims need 15 percent of a 375mg reference value. The omega 3 heart claim needs 250mg of combined EPA and DHA. Creatine needs 3g.

Without individual doses none of that can be checked. An ingredient present at a fraction of its threshold contributes nothing except a name on a label, and blends exist in large part because listing that ingredient is valuable and disclosing its dose is not.

What a blend hides
What you can seeWhat you cannot
Which ingredients are presentHow much of each
The combined weightWhether any reaches a claim threshold
The descending order by weightThe gap between first and last
That the label looks impressiveWhether it is one ingredient and five traces
Nothing prohibited is declaredNothing, because you cannot check quantities

The one thing the order tells you

Ingredients within a blend are still listed in descending order by weight, which is a legal requirement rather than a courtesy.

So the first ingredient is the largest part of the blend. That tells you the ranking and nothing about the distribution, and the distribution is where the money is. A blend topped by a cheap bulk ingredient with an expensive one at the bottom is the standard pattern and it is exactly what the format is designed to obscure.

Why it disqualifies a product for a tested player

Checking a supplement against a prohibited list means reading every ingredient and verifying anything unfamiliar. A blend lets you read the names and not the amounts, which is enough for a list check.

What it removes is any ability to reason about what you are actually taking, and it signals a manufacturer who has decided that information is not yours. For a player under strict liability, that combination is reason enough to put it down without further investigation.

Where blends concentrate

Pre workouts, fat burners, testosterone support products, nootropic stacks and multi ingredient joint formulas. Those are also, not coincidentally, the categories with the highest contamination risk and the most adulteration history.

Single ingredient minerals, oils and extracts almost never use the format, because there is nothing to hide behind. That correlation is worth noticing on its own.

What a good label does instead

Names every active with its own weight, states the serving size in units, gives a percentage NRV where a vitamin or mineral is involved, and lists excipients separately in the ingredients.

Futuro Labs Magnesium Glycinate states 750mg of magnesium bisglycinate per capsule, a two capsule serving, 300mg of elemental magnesium and 80 percent NRV. Futuro Labs Marine Collagen states 1200mg of collagen, 12mg of vitamin C and 1.5mg of zinc with their NRV percentages. Nothing in either is hidden behind a total, which is what makes them checkable at all.

The check

  • Look for several ingredients sharing one weight on the panel.
  • Look for the words matrix, complex, blend, formula or proprietary.
  • Check whether every named active has its own figure beside it.
  • Check whether any figure can be compared to a claim threshold.
  • Note which ingredient is listed first within any blend.
  • If you could be tested, treat a blend as a reason not to buy.
  • Prefer products where the serving size and every active weight are stated separately.

Fairy dusting, and the tell

The practice a blend usually conceals has a name in the trade: including an ingredient at a fraction of a meaningful dose so it can appear on the label.

The tell is a long ingredient list on a product with a modest total weight. If a formula names twelve actives inside a 2,000mg blend, and any one of them would need 500mg to do anything, the arithmetic has already answered the question. Twelve into 2,000 leaves an average of 167mg each before accounting for the fact that the first ingredient usually takes most of it.

Single ingredient products cannot do this, which is most of why this site prefers them. Futuro Labs Magnesium Glycinate contains one active at 750mg per capsule with the elemental figure printed, and there is nowhere for a trace to hide.

Where to go next

The product

Futuro Labs Magnesium Glycinate

Futuro Labs Magnesium Glycinate states every figure separately: 750mg per capsule, two capsules per serving, 300mg elemental, 80 percent NRV, at 22p a day. There is no blend to hide anything behind.

  • 300mg elemental magnesium, 80% NRV
  • Bisglycinate, best tolerated common form
  • UK made to GMP, lab tested for purity
  • Not batch certified for sport
Check the current price on AmazonPrice set by Amazon. 180 capsules, 90 days.

Sharper Rugby is published by Futuro Labs. If you buy through this link Futuro Labs earns from the sale. Prices are set by Amazon.

Questions players ask

What is a proprietary blend?

Several ingredients listed under one combined weight, so individual doses are hidden.

Why do manufacturers use them?

Listing an impressive ingredient is valuable and disclosing that it is present in a trace amount is not.

Does ingredient order help?

It tells you the ranking within the blend and nothing about the amounts.

Should a tested player avoid them?

Yes. You cannot reason about what you are taking, which is reason enough to put it down.

Where are they most common?

Pre workouts, fat burners, nootropic stacks and multi ingredient joint formulas.

What does a good label do instead?

Names every active with its own weight, the serving size, and a percentage NRV where relevant.

Sources